Princess Cruises Breaks Booking Records Over Holiday Weekend
Princess Cruises has announced record-breaking booking numbers during the Black Friday to Cyber Monday period, as detailed in a recent press release.
Over the four-day span, the cruise line experienced a 32% rise in bookings compared to the same period in 2023. Interest was particularly strong for sailings scheduled in 2025 and 2026, with Cyber Monday emerging as the standout day. Bookings on Cyber Monday alone saw a 136% increase from the previous year.
Bookings for 2026 voyages were especially noteworthy, with a 66% rise compared to bookings for 2025 sailings during the same promotional period last year.
“The overwhelming response from our guests and worldwide strength of our brand reflects the growing enthusiasm for cruise travel and the unparalleled experience Princess Cruises delivers,” said Gus Antorcha, president of Princess Cruises. “With the strong demand in this period for both 2025 and 2026 voyages, it’s clear our guests are planning further ahead than ever before to secure their dream vacations at sea. Plus, with our Better than Best Price Guarantee, our guests are recognizing the value of booking early in complete confidence.”
Antorcha also highlighted the company’s excitement for the years ahead, noting, “As we look ahead to 2025 and beyond, we are thrilled to see such strong demand across all our offerings. This success is a testament to the loyalty of our guests, the commitment of our travel advisor partners, and the tireless efforts of the entire shoreside and shipboard Princess team members to deliver extraordinary experiences that inspire and delight.”
Princess Cruises has recently expanded its itineraries for 2025 and 2026, introducing new routes in popular regions like Alaska, Europe, and the Caribbean. This strategic move appears to be driving strong demand, as travelers look to lock in future cruise vacations well in advance.