Cunard to Reach Over 250 Agents in UK Sales Blitz

Cunard has unveiled plans to engage with over 250 travel agents across more than 60 stores as part of its first nationwide 2025 sales blitz in the UK.

In a press release, the company stated that from February 17 to 28, a dedicated team will visit agencies in person to share details about Cunard’s upcoming 2025 voyage promotions, set to launch on February 19, 2025.

Leading the initiative is Tom Mahoney, UK sales director, with support from Business Manager John Garbutt and Regional Sales Managers Savannah Fryer and James Atherton.

The press release also noted that the team will highlight Cunard’s Asset Bank library and its points-based loyalty program, Shine Rewards Club. Additionally, discussions will cover Cunard’s return to Liverpool, with Queen Anne’s arrival scheduled for May 26.

As part of the blitz, the team will visit agencies including Sovereign Cruise Club in Reading, Panache Cruises in Chorley, and Gold Medal Travel in Leyland.

Mahoney emphasized the importance of these engagements, stating: “As we evolve the way we communicate the Cunard difference, it is key that our travel agent partners can effectively sell Cunard as an iconic luxury brand without compromise.”

He added: “We are as committed as ever to working together to create unforgettable experiences for our mutual customers, and these visits are a brilliant opportunity for the Cunard team to learn more about our travel agent partners while providing key brand direction and enhancing our relationships.”

To celebrate its collaboration with Michelin-starred chef Nathan Outlaw, Cunard has also announced a special incentive for agents. Ten travel agents will have the chance to attend an exclusive masterclass with Outlaw at the luxurious Chewton Glen country hotel in Hampshire on March 12.

Additionally, 17 travel agents will receive invitations to experience the West End production of Pride & Prejudice during Queen Anne’s maiden season. The show will be staged at Richmond Theatre in London on February 26 and Theatre Royal Glasgow on March 6.

According to Cunard, winners will be notified from February 10.