Cunard Launches Halloween Incentive for Travel Agents

Cunard has announced a special Halloween-themed incentive for travel agents, running from October 24 to 31, as detailed in a recent press release.

During this period, agents who make any Cunard Fare bookings can participate in a "trick or treat" shuffleboard game through the Shine Rewards Club, where they can earn between 10 and 100 Shine points with each play. To join in, agents need to enter their booking reference on the Shine Rewards Club website.

The promotion coincides with the release of Cunard's October 2026 to April 2027 sailings, which feature 90 new itineraries across 101 destinations. Agents can use their Shine points toward their own Cruise with Cunard bookings, applying points as they earn them to make multiple payments.

Tom Mahoney, Cunard's director of UK sales, commented: "At this time of year, it was simply too good an opportunity to miss to launch this bewitching incentive through our Shine Rewards Club. And it’s perfect timing as we have just launched our October 2026 to April 2027 sailings, with the release of 90 new frighteningly good voyages featuring 101 unique destinations across 57 countries."

Agents now have the opportunity to use Shine points to make multiple payments toward their own Cunard cruises, allowing for greater flexibility as they accumulate points.

Jane Chadwick, a Cruise Specialist at GoCruise & Travel, recently booked her third Cunard cruise entirely using Shine points and will set sail for Bruges and Amsterdam this December to mark her 20th wedding anniversary.

Chadwick shared, "This is what Shine points were invented for. It feels really rewarding to be sailing on Queen Victoria once again, especially as we celebrate our 20th anniversary in style. I haven’t enjoyed New Year for the last couple of years, but I’m really excited about this one. It was an Early Saver fare, 10 percent off for Shine Member fare, balcony, and all covered by Shine points – what’s not to love?"