.Campari Hosts Exclusive Events Aboard Oasis of the Seas

Campari Group Global Travel Retail Americas launched two special events aboard Royal Caribbean’s Oasis of the Seas at the end of June, as detailed in a recent press release.

The signature events were part of Royal Caribbean’s annual President’s Cruise, which took place on the ship in the Western Mediterranean.

Campari Group GTR Americas revealed that the collaboration included an Aperol Pool Party and a Campari-themed evening.

Biancamaria Sansone, Marketing & CCM (Channel & Customer Marketing) Director of Global Travel Retail at Campari Group, said, “The 2024 President’s Cruise on Royal Caribbean’s Oasis of the Seas embarked on a remarkable adventure through the Western Mediterranean, featuring visits to some of the most renowned destinations within the region, including Italy.”

She continued, “This partnership with Royal Caribbean presented a unique opportunity to bring to life the Aperol and Campari experiences in a perfect summer context and underscored our joint commitment to offering memorable experiences.”

The Aperol Pool Party kicked off the festivities earlier in the week. Campari Group GTR Americas explained that the Caribbean-inspired pool deck was transformed into a vibrant summer party space, decorated with Aperol's signature orange and set up for photo opportunities.

Guests were welcomed in their cabins with an Aperol-branded gift set and an invitation to join the poolside gathering. There, they enjoyed Aperol Spritzes accompanied by a live DJ performance.

Throughout the event, guests could participate in various activities such as giveaways, receive branded gifts, and take photos at the themed photobooths. Later in the week, Campari hosted an evening event featuring live entertainment and a selection of the brand’s iconic cocktails. 

The drink menu included a special signature cocktail crafted just for the President’s Cruise, along with the Negroni, which Campari Group GTR Americas noted is the top-selling cocktail globally.