Virgin Partners with SoulCycle for ‘Seas the Ride’ Campaign

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Corporate News Cruise Industry
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Virgin Voyages is collaborating with SoulCycle to introduce ‘Seas the Ride,’ a new initiative that gives SoulCycle riders the opportunity to win a cruise on Virgin Voyages' fleet.

Starting on July 15, the campaign features a global cruise giveaway across SoulCycle’s 61 studios. Participants can join a summer challenge for a chance to win an adult-only cruise with Virgin Voyages.

To offer a glimpse of the Virgin Voyages experience, the company is transforming 15 SoulCycle studios with their distinctive style throughout the summer. These themed rides will include vibrant lighting, music, appearances by the Happenings Cast, branded summer merchandise, and locally sourced snacks and drinks inspired by Virgin’s onboard culinary offerings.

The Seas the Ride campaign will also include a series of dynamic rides on the Valiant Lady. During the “Miami, Grand Turk, and Back” cruise from July 19-24, SoulCycle’s Isaiah Alexander will lead morning and afternoon cycling classes in the B-Complex.

The following classes are part of the competition:

  • The Barn, Bridgehampton – Saturday, July 20 – 11.30am
  • Tribeca, New York City – Tuesday, July 23 – 5.30pm
  • NoHo, New York City – Thursday, July 25 – 6.30pm
  • West Hollywood, California – Friday, July 26 – 12.00pm
  • Bronxville, New York – Saturday, July 27 –  7.15am
  • Old Town, Chicago – Thursday, August 1 – 8.30am
  • River Oaks, Houston – Saturday, August 3 – 1.30pm
  • Seaport, Boston – Thursday, August 8 – 6.30pm
  • Buckhead, Atlanta – Saturday, August 10 – 11.45am
  • Palo Alto, California – Saturday, August 17 – 11.45am
  • Union Street, San Francisco – Thursday, August 22 – 6.30pm
  • Coral Gables, Miami – Saturday, August 24 – 10.45am
  • Pasadena, California – Thursday, August 29 – 9.30am
  • Brickell, Miami – Friday, August 30 – 10.30am
  • Seattle, Washington – Saturday, August 31 – 10.45am