RWS Global Expands to Asia with New Shanghai Headquarters

RWS Global has announced the opening of its new headquarters in Shanghai, marking a significant step in its efforts to expand location-based entertainment experiences in Asia.

According to a press release, the move will enhance the company’s comprehensive suite of services in the region, ranging from master planning and design to construction, execution, and operations, catering to clients in cruise, theater, and sports.

This expansion is bolstered by a strategic partnership with Max-Matching Entertainments, a prominent entertainment creator in the region.

“After nearly three decades of serving Asia with projects including Nickelodeon Playtime, Lao Niu Children’s Discovery Museum, and Science Center Singapore, RWS Global is underscoring our leadership in this market by opening a full-time office in Shanghai and expanding to include our end-to-end suite of services that promises unforgettable live moments,” said Ryan Stana, RWS Global’s founder, chairman, and CEO. “There is simply no better expert in the entertainment industry to lead our worldwide growth than Veronica Hart.”

RWS Global’s global growth efforts will now be spearheaded by Veronica Hart, who has been appointed Chief Growth Officer. With over 20 years of experience, Hart will lead the company’s marketing, business development, and client strategy initiatives.

“Throughout my career, I’ve had the privilege of partnering with incredible brands and amazing people around the world, none more inspiring than those within RWS Global,” said Hart. “I’m thrilled to join the team and look forward to further elevating experiences and opportunities for our talent, brands, clients, guests, and fans.”

The Shanghai office will join RWS Global’s other full-time locations in New York, Cincinnati, London, Sydney, and the recently opened Orlando office. These locations are supported by rehearsal facilities in New York City and the United Kingdom.

As part of the expansion, RWS Global has entered into a partnership with Max-Matching Entertainments to enhance China’s entertainment landscape.

The Shanghai office will play a key role in contributing to Max-Matching’s intellectual property projects, such as Top Park, a family entertainment center cluster in Asia. Top Park will feature attractions like PEPPA PIG Ice World, the first Crayola experience outside the U.S., and branded experiences from Hasbro, Mattel, and WildBrain.

“This partnership represents an exciting opportunity for us to harness RWS Global’s extensive expertise and innovative practices to deliver even more engaging and unique experiences including themed experiences on cruise lines, award-winning musicals, and top-selling concerts to the Chinese market,” said Owen Zhao, founder and president of Max-Matching Entertainments. “We look forward to this remarkable journey ahead and are excited about the potential this partnership holds for our company and our valued audiences in China and beyond.”

Stana echoed the enthusiasm, adding, “We believe this synergy will foster exciting opportunities for growth and innovation in the entertainment sector. We look forward to delivering groundbreaking experiences that will redefine entertainment as we know it.”