Princess Cruises Unveils Amore Princess 0% Alcohol Collection

A Princess cruise ship at sunset
Cruise Industry
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Updated Published

Princess Cruises has introduced the Amore Princess Zero Alcohol Collection, a lineup of premium non-alcoholic beverages set to launch across its fleet in March, as announced in a press release.

This collection includes 10–20 expertly crafted mocktails, created in collaboration with Sips (Barcelona), Princess mixologists, and renowned cocktail artist Rob Floyd. In addition to the mocktails, guests can choose from a variety of non-alcoholic craft beers and wines.

“At Princess, we’re committed to creating inclusive experiences for all of our guests,” said Sami Kohen, vice president of food and beverage for Princess Cruises. “The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated and celebratory. By collaborating with exceptional brands like Betty Buzz and Lyre’s, and industry-leading mixologists, we’re proud to offer premium zero-proof options that complement the elevated Princess experience.”

Highlights of the Amore Princess Zero Alcohol Collection

  • Betty Buzz Creations: A refreshing blend of Betty Buzz Sparkling Grapefruit, soda, and citrus.
    • Lyre’s Non-Alcoholic Cocktails: Mocktails made with Lyre’s spirit alternatives, including the No-Jito Royale, crafted with Lyre’s White Cane Spirit, mint, and lime.
      • Kylie Minogue’s Non-Alcoholic Sparkling Rosé
        • 24K Margarita: An exclusive creation for Princess Cruises, featuring Almave non-alcoholic spirit by Lewis Hamilton.

          Guests sailing with Princess Cruises can enjoy these beverages as part of the Princess Plus and Princess Premier packages, adding a sophisticated, alcohol-free twist to their onboard experience.