Princess Cruises Adds Blake Lively's Betty Booze & Betty Buzz

The bow of a Princess cruise ship
Corporate News Cruise Industry
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Updated Published

Princess Cruises is expanding its popular “Love Line Premium Liquors” collection by introducing Betty Booze and Betty Buzz, the premium beverage lines created by actress Blake Lively.

In the coming months, these high-quality drinks will be made available across all 16 ships in the Princess Cruises fleet.

"Blake’s commitment to delivering high-quality drinks with the cleanest ingredients matches our passion to delivering our guests the highest quality experiences grounded in passion, creativity and authenticity," said John Padgett, president of Princess Cruises. "With the addition of Betty Booze and Betty Buzz to our exclusive ‘Love Line Liquors Collection,’ we are giving our guests something exciting and new while also expanding drink options to better serve modern, healthy and active lifestyle preferences."

Betty Booze features low-alcohol, ready-to-drink canned cocktails, while Betty Buzz offers gluten-free, non-alcoholic sparkling sodas and mixers, all crafted from clean, premium ingredients. These drinks will be included in the Princess Plus and Princess Premier packages, providing guests with a refreshing, modern alternative.

The available selection includes:

  • Betty Buzz Sparkling Lemon Lime
  • Betty Buzz Meyer Lemon
  • Betty Buzz Sparkling Grapefruit
  • Betty Buzz Ginger Beer
  • Betty Booze Sparkling Bourbon with Peach Honey Mint
  • Betty Booze Sparkling Tequila with Lime Shiso
  • Betty Booze Sparkling Tequila with Smoky Pineapple

Betty Buzz has already made a significant impact, with over 3 billion media impressions and 7 million social impressions this year alone. It ranks in the top 10 soft drinks category and achieved the #3 spot on Amazon’s best-sellers list during Prime Day 2024. 

The brand has also won more than 60 industry awards and is available in over 8,000 locations nationwide. Meanwhile, Betty Booze has garnered over 7 billion media impressions, 70 million social impressions, and a top 10 ranking in the RTD category at Total Wine. It is sold in more than 6,000 locations across the country and has earned 12 industry awards.