Oscars Stun with Action-Packed Ads Including Carnival (Video)

The 97th Academy Awards delivered more than just shocking award snubs and emotional speeches—it also unveiled an unprecedented advertising spectacle.

Carnival Cruise Line, L’Oréal Paris, Kiehl’s,  Samsung Galaxy and MNTN and made history by launching six adrenaline-fueled commercials featuring real-life stunt performers, turning commercial breaks into a Hollywood-style action sequence.

Instead of traditional actors, more than 75 professional stunt artists took center stage, executing daring feats without doubles. This campaign was a tribute to the often-overlooked stunt professionals who bring blockbuster action to life.

Samsung kicked off the thrilling sequence with an explosive spot, while Carnival Cruise Line brought high-seas excitement, making the ad breaks as gripping as the awards show itself.

Watch Carnival's thrilling ad on YouTube here!

Leading stunt coordinator Chris Denison spearheaded the project, calling it one of the most exciting ventures of his career. “These performers finally got the spotlight they deserve,” he stated. And judging by the audience’s reaction, Hollywood’s action-packed approach to advertising might just be here to stay.