MSC Reveals Retail Lineup for New Ship MSC World America

close up of a diamond ring
Corporate News Cruise Industry
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Updated Published

MSC Cruises has unveiled a wide-ranging retail experience for its upcoming ship, MSC World America, ahead of its Caribbean debut in April 2025 from Miami. 

According to a press release, the cruise line’s newest vessel will feature nine distinct shops spread across more than 1,000 square meters of retail space. One of the standout additions is Luxury at Sea, MSC’s first boutique for pre-owned luxury accessories, offering curated pieces from high-end brands including Hermès, Chanel, Dior, and Louis Vuitton. 

The ship will also introduce the first-ever Sif Jakobs Lab-Grown Diamonds store at sea, showcasing certified lab-grown diamonds set in 14k gold. 

In the World Galleria, guests can explore a brand-new Bulova Pop-Up Shop, which will highlight select timepieces from the renowned watchmaker. 

The luxury watch selection continues with TimeVallée, which will feature premium offerings from Cartier, Chopard, Hublot, and Tag Heuer. Guests can also visit the Omega Shop, MSC Cruises’ fourth store dedicated solely to Omega’s latest collections. 

Jewelry lovers will find plenty to enjoy with World of Jewels, offering selections from Chopard, Messika, and RF Jewels. The ship will also feature an Effy Jewellery store, showcasing the brand’s elegant fine jewelry lines. 

Georg Schmickler, senior vice president of onboard revenue at MSC Cruises, stated: “We are thrilled for our future guests to experience our dynamic retail offering aboard our newest ship, MSC World America. The shopping experience onboard has been thoughtfully designed to cater to every guest, featuring a diverse range of world-class brand partnerships, innovative new concepts and returning guests’ favourites. With our expanded retail offering, our aim is to provide our guests with an exceptional and tailored shopping journey while at sea.” 

MSC World America is set to launch on April 12, 2025, from PortMiami. The ship will sail weekly Eastern and Western Caribbean itineraries, calling at destinations such as Puerto Plata, San Juan, Costa Maya, Cozumel, and Roatán. Each voyage will also include a visit to MSC’s private island, Ocean Cay MSC Marine Reserve, in the Bahamas.