Costa Cruises Renews Partnership with Sanremo Festival

Costa Cruises has officially renewed its collaboration with the Sanremo Festival for the fourth consecutive year.

This renewal follows the announcement of the company’s Music Cruise 2025, a special sailing that departed from Savona on February 8 to celebrate the festival.

The continued partnership was formally introduced on February 10 during a press conference organized by Rai Pubblicità and Rai.

According to Costa Cruises, Sanremo will remain central to the event, with the Costa Toscana serving as a floating stage for the festival’s performances.

During the grand finale on February 15, a live broadcast will connect the ship’s stage with the Ariston Theater, featuring a performance by Planet Funk at the Colosseum Theater onboard Costa Toscana.

Costa Cruises describes the event as a musical experience celebrating major international music festivals.

“Innovating and surprising has always been in our DNA, and this year, we have chosen to renew our collaboration with the festival with an even more distinctive idea,” said Giovanna Loi, Vice President of Marketing and Direct Sales at Costa Cruises.

“The Music Cruise perfectly blends travel and entertainment, allowing our guests to experience the festival’s energy directly onboard, while journeying through the most captivating destinations in the Mediterranean,” added Loi.

“Our goal is to extend the festival’s energy to an international audience, offering our guests a borderless musical experience. We are proud of this significant partnership, which has solidified Costa ships as an integral part of Italy’s most-followed media event, while delivering an increasingly immersive, spectacular, and global format onboard,” she concluded.