Starboard Expands Retail on TUI’s Mein Schiff Relax

Starboard Group has grown its collaboration with TUI Cruises by unveiling new retail stores aboard Mein Schiff Relax, the latest addition to the cruise line’s fleet. This marks Starboard’s second venture with Mein Schiff, coming just a year after their initial partnership began.

The ship now features a 3,970-square-foot retail area showcasing a curated mix of global and German brands. Guests can browse offerings across beauty, fine jewelry, fashion, watches, and accessories, with standout names including Karl Lagerfeld, Armani Exchange, Pandora, Bvlgari, and Chanel. A specialty Mediterranean shop also highlights regional gifts and souvenirs.

Cruise passengers are invited to enjoy bespoke shopping services, including private appointments during their voyage.

Starboard President and CEO Lisa Bauer said the latest launch is “a testament to the trust” between the companies and Starboard’s strength in delivering “premium assortments and unforgettable retail experiences” for the German market.