Saga TV Ad Challenges Stereotypes About Cruising for Seniors

Saga has unveiled a fresh TV advertisement titled "You're Still Not Wrong," aiming to debunk myths surrounding cruising for older adults, as outlined in a recent press release.

The commercial, starring British actor Nicholas Farrell, playfully tackles common misconceptions, showing that there’s far more to cruise life than lounging around and buffet dining.

Through clever humor and contrasting visuals, Farrell highlights the lively experiences aboard Saga cruises, such as sipping G&Ts and attending carnivals in exotic locales. The ad seeks to shift how cruising is viewed by older travelers.

Hannah Fisher, the company’s chief marketing officer, commented: “This ad really pushes against the outdated view of cruising as ‘old-fashioned’ and instead focuses on individuals who, as they get older, lead lives very different from their parents. It showcases the diverse range of what we offer, including fine dining, fitness classes, and an overall sense of enjoying the good life. All-inclusive boutique luxury, all under one roof.”

Saga’s new campaign promotes its boutique cruise offerings, blending luxury with entertainment and fun. The key message is that Saga Cruises deliver more than people may expect—combining relaxation with a variety of exciting shore excursions.

Onboard, guests can partake in a range of activities, such as expert lectures, craft workshops, and gym sessions led by fitness guru Derrick Errol Evans, known as Mr. Motivator. The ad reinforces that passengers can personalize their experience, choosing whether to unwind or stay active.

The campaign also extends across social media, digital platforms, and print advertising.