MSC Cruises to Debut Star-Studded Ad During Super Bowl

MSC Cruises has announced plans to air a 60-second commercial during the Super Bowl. The advertisement will feature two celebrities, whose identities remain a mystery, enjoying the experience aboard MSC Cruises’ upcoming flagship, MSC World America, according to the company.

This high-profile commercial will launch a nationwide marketing campaign emphasizing what distinguishes MSC Cruises from other options in the market. Key highlights include:

• Tailored Amenities for U.S. Travelers: A broad range of onboard experiences designed specifically to appeal to American guests.
• Commitment to the U.S. Market: MSC Cruises is basing its newest and most advanced ships at a growing number of American homeports, strengthening its presence in the region.
• Ocean Cay MSC Marine Reserve: A stunning private island destination in The Bahamas featuring white sand beaches, turquoise waters, and planned enhancements set to debut in early 2025.
• MSC Yacht Club: A luxurious “ship-within-a-ship” concept offering exclusive suites, personalized butler service, and private facilities, including a bar, restaurant, and pool.

“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” said Suzanne Salas, EVP of Marketing, eCommerce & Sales at MSC Cruises USA.

“We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”

This marks a significant move for MSC Cruises as it seeks to capture the attention of a broad American audience and solidify its position as a top choice for cruise vacations.